Devoted to the families we treasure most
The Pepa Private Club is my, invitation for you to become part of an exclusive space for our most loyal and discerning customers.
As a Private Club member, you now step closer into the world of Pepa London, where each privilege has been carefully curated to reflect your loyalty and the timeless joy of dressing your little ones with love.
With Love,
Pepa x
EXCLUSIVE TO YOU
PRIVATE CLUB BENEFITS
Enjoy private, 1-on-1 styling sessions with our expert advisors. Book your appointment today.
Discover future limited-edition pieces, reserved exclusively for our Private Club members.
‘Enjoy double points during the first week of each new collection launch, plus 1,000 birthday points (£50) as our gift to you. Log in to your account to begin.
Enjoy early access to our private sales and exclusive promotions, before general release. As well as invitations to private events.Stay in touch.
You’ll receive a personal preview of our newest collections tailored to your tastes and past favourites.
Host a trunk show in your home or chosen venue. Preview collections, enjoy exclusive perks, and bring the world of Pepa London to your guests in a truly personal setting.
To host yours, download your form here, and email VIP@pepalondon.com
Be our guest at elegant seasonal gatherings from in-store previews to private soirees thoughtfully designed to immerse you in the world of Pepa.
Add the perfect finishing touch! Select gift wrap at checkout and enter GIFTWRAPVIP to get our signature wrap, on us.
Share your Pepa London referral code! Spend £300 or more and give your friends your personal code. For every friend who shops, you’ll earn £100 in store credit. Log in to your account to refer your love ones.
To celebrate the changing seasons, receive a small surprise with your first order, a beautifully wrapped gift, hand-selected for your little one.
Introducing Cecilia
Meet Cecilia, your dedicated Private Club concierge. Whether you’re preparing for a special event, curating timeless looks or wishing to host a trunk show, Cecilia is here to help.
PS: Appointments are offered online and tailored to your child’s age, needs and wardrobe preferences.
If you have a question or need more information. Reach out to Cecilia at vip@pepalondon.com.
Personal Styling Appointments
Curated seasonal wardrobe advice for your child.
Enjoy 1-to-1 online styling advice tailored to your child’s needs and your taste - making dressing beautifully, effortless.
Premium Rewards Programme
Make their special day even more memorable.
Earn generous rewards: Double points on the first week of new collection launch, and 1000 birthday points (£50).
Exclusive Early Access
Exclusive early access to our collections.
Enjoy early access to Pepa London’s newest collections. Our latest designs are released first to Private Club members.
Frequently Asked Questions
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The Pepa Private Club is our exclusive VIP loyalty and rewards program, created for our most valued customers. Members enjoy premium benefits, early access, exclusive experiences and rewards that elevate every part of the Pepa London journey.
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Membership is by invitation only and is extended to loyal customers who regularly shop with Pepa London.
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Our rewards program offers points or perks based on your purchase history and engagement with Pepa London.
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Our VIP Trunk Shows are a unique way to connect with the Pepa London community. Host your own show at home or at a chosen venue, preview new collections, and receive special perks.
To apply, email vip@pepalondon.com with your location, preferred dates, number of guests, and a short message about why you’d love to host. Applications must be submitted at least 3 months in advance. -
Each season, members receive a beautifully curated Pepa London gift, thoughtfully selected to delight you and your little ones. These gifts are a token of our appreciation and are often exclusive or limited edition.
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You’ll receive a personalised referral code to share with friends. Spend £300 or more to activate your code. When your friends make their first purchase using your code, you’ll earn £100 in store credit.
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We offer personalised appointments, either online or in person, with tailored recommendations based on your child’s wardrobe needs, upcoming occasions, and your individual preferences. This complimentary service is designed to make elegant styling effortless.
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No, membership is entirely complimentary. It’s our way of recognising and rewarding the loyalty of our cherished customers.
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Private Club members have access to our dedicated customer care team for priority assistance. Whether you need styling advice, order help, or event information, we’re here to support you directly via the email address vip@pepalondon.com.
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Membership in the Pepa Private Club is a privilege we extend to our most loyal customers. While it is rare, we reserve the right to revoke membership if the terms of the programme are misused or in cases of inactivity over an extended period.
If you ever have concerns about your membership status, our team is always happy to assist. -
While there is no fixed spend requirement, membership is extended to our most loyal and engaged customers. We periodically review activity to ensure the Club remains a highly personalised and rewarding space. Inactivity over a long period may result in membership being paused or revoked.
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Referral credits are considered a form of store credit and can be used at checkout but cannot be combined with other promotional codes unless otherwise specified.
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Yes. You can update your email and SMS preferences at any time via your account settings or by contacting us. Just note that opting out of key communications may mean missing out on early access, event invites, or personalised promotions.
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No problem! We offer virtual styling appointments via video call or WhatsApp, tailored to your needs and time zone.
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Referral rewards only apply when your friend places an order using your code. Once they do, you’ll see your credit appear in your account.
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Yes, you can choose to opt out at any time. Simply email us at vip@pepalondon.com and we’ll remove you from the Club. Just keep in mind that opting out means you’ll no longer receive exclusive benefits, early access, or VIP communications.