The Blog

At Pepa London, we’re proud to create timeless pieces that capture the innocence and joy of childhood - and few styles embody this more than our Whale Intarsia Striped Jumper, famously worn by Prince George....

Our new Sailing Escapades collection is a perfect symphony of traditional British Mariner style, thoughtfully reimagined for the modern adventurer. Drawing inspiration from the golden age of seaside exploration, this collection blends timeless nautical silhouettes...

We’re delighted to introduce Liberty Fabrics into our Spring/Summer 25 collection, with their signature British prints woven through our newborn line and select toddler pieces. At Pepa London, British heritage is at the heart of...

As the days grow longer and the first blossoms bloom, we welcome the season of renewal with our latest British Spring Collection. Inspired by the enchantment of storybook gardens and the charm of classic storytelling,...

Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...

We sat down with Dila to find out all about Eid, how Dila and her family celebrate traditions, her top styling tips for the occasion and, and how family makes this time so magical.  What...

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....

Easter is a time for dressing in your Sunday best, preparing delicious feasts, and crafting the perfect egg hunt. But with a two-week (or longer!) school holiday ahead, keeping little ones entertained can be a...

Pepa London has long been synonymous with refined British childrenswear, blending classic designs with contemporary elegance. Among its many beautiful creations, a few stand out as true icons - pieces that have become beloved staples...