In Focus

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way.

Exclusive Q&A with Pepa González: On Creating a Royal-Inspired Collection with Historic Royal Palaces

Exclusive Q&A with Pepa González: On Creating a Royal-Inspired Collection with Historic Royal Palaces

When history and heritage meet timeless craftsmanship, something truly special is born. We sat down with Pepa González, founder of Pepa London, to talk about our exclusive collaboration with the independent charity Historic Royal Palaces,...
The Royal Inspiration Behind Our Capsule Collection: Pepa London for Historic Royal Palaces

The Royal Inspiration Behind Our Capsule Collection: Pepa London for Historic Royal Palaces

At the heart of the new Pepa London for Historic Royal Palaces collection lies a story of heritage, craftsmanship, and the quiet elegance of royal childhood, all brought to life through one of Britain’s most extraordinary...
Vintage Sporting Inspirations

Vintage Sporting Inspirations

This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing...
Timeless Elegance: Vintage Inspirations at Pepa London

Timeless Elegance: Vintage Inspirations at Pepa London

At Pepa London, we weave vintage inspirations into every piece we create, vintage styles remain relevant in modern fashion with their timeless elegance and nostalgic charm. By celebrating classic craftsmanship, we elicit a sense of...
The Intarsia Striped Whale Jumper, a Pepa London Icon

The Intarsia Striped Whale Jumper, a Pepa London Icon

At Pepa London, we’re proud to create timeless pieces that capture the innocence and joy of childhood - and few styles embody this more than our Whale Intarsia Striped Jumper, famously worn by Prince George....
The Inspiration Behind Our Sailing Escapades Collection

The Inspiration Behind Our Sailing Escapades Collection

Our new Sailing Escapades collection is a perfect symphony of traditional British Mariner style, thoughtfully reimagined for the modern adventurer. Drawing inspiration from the golden age of seaside exploration, this collection blends timeless nautical silhouettes...
Summer 25

A Heritage Touch: Liberty Prints for Spring/Summer 25

We’re delighted to introduce Liberty Fabrics into our Spring/Summer 25 collection, with their signature British prints woven through our newborn line and select toddler pieces. At Pepa London, British heritage is at the heart of...
The Spring Collection 2025

The Spring Collection 2025

As the days grow longer and the first blossoms bloom, we welcome the season of renewal with our latest British Spring Collection. Inspired by the enchantment of storybook gardens and the charm of classic storytelling,...
The Art of Floral Design: Inspiration Behind Our Latest Fabrics

The Art of Floral Design: Inspiration Behind Our Latest Fabrics

Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...