In Focus

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way.

Pepa London Arrives in Palm Beach!

Pepa London Arrives in Palm Beach!

We’re delighted to announce the opening of our newest store in the heart of Palm Beach! With its sun-drenched charm and effortless sophistication, this iconic destination is the perfect setting for our latest venture. We...
Effortless Elegance: Redefining Children’s Swimwear

Effortless Elegance: Redefining Children’s Swimwear

Whether you're heading to the coast or enjoying a spring staycation, our carefully crafted swimwear brings the charm of classic travel into every moment. Discover the whole collection: Imagine sitting poolside in the warm Mediterranean...
Effortless Newborn Style: Tips for Easy, Everyday Looks

Effortless Newborn Style: Tips for Easy, Everyday Looks

Dressing your newborn is about more than just comfort - it’s an opportunity to embrace timeless style and everyday luxury. At Pepa London, we believe even the tiniest wardrobes deserve thoughtful design, where practicality meets...
A Guide to Dressing Your Children for a Wedding

A Guide to Dressing Your Children for a Wedding

As we step into the New Year, thoughts naturally turn to the joyful celebrations ahead – and for many, that means weddings on the horizon. Weddings are a cherished time, bringing families together to celebrate...
Things to do on a rainy day in London

Things to do on a rainy day in London

As winter envelopes London in a cool embrace, the city takes on an elegant, timeless allure. The occasional rainfall only adds to its mystique, creating the perfect backdrop for unforgettable family experiences. At Pepa London,...
The Best Fabrics for Your New Baby

The Best Fabrics for Your New Baby

If you or someone you love are expecting a little baby soon, here is everything you need to know about fabric choices, so that their first precious moments are full of safety, comfort and protection....
Elevate Your Child’s Wardrobe: Expert Tips for Effortless Outfit Pairing

Elevate Your Child’s Wardrobe: Expert Tips for Effortless Outfit Pairing

To help you start preparing for family celebrations over the next few months, we have pulled together our top tips for sibling synchronisation this season. To ensure your festive family photos capture the essence of...
The Christmas Curated Looks 2024

The Christmas Curated Looks 2024

As Christmas creeps closer and you start preparing for your family’s celebrations, it is time to start shopping for your little one’s outfits with our Christmas Curated Looks. We understand how busy this time of...
Cherishing Our Legacy: The Heirloom Inspiration Behind Pepa London

Cherishing Our Legacy: The Heirloom Inspiration Behind Pepa London

At Pepa London, our brand values are deeply rooted in the stories and traditions that shape us. As the founder, I find great joy in sharing the inspiration behind our designs, especially when it comes...