In Focus

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way.

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The Blog

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Annabel Karmel Welcomes Her Next Generation with Her Pepa London Edit
Friends of pepa london In the nursery

Annabel Karmel Welcomes Her Next Generation with Her Pepa London Edit

There are few names more synonymous with family mealtimes than Annabel Karmel, the best-selling author and culinary pioneer who has been shaping how we feed our children for over three decades. But now, Annabel is stepping...
The Autumn Winter 2025 Collection

The Autumn Winter 2025 Collection

If childhood were a book, it would be filled with little adventures and quiet wonders, pressed flowers tucked between chapters, a smudge of hot chocolate on the corner of a page, and pencil sketches of...
Pepa London for Historic Royal Palaces at Harrods

Pepa London for Historic Royal Palaces at Harrods

A Celebration of British Heritage This summer, Pepa London proudly brings its most historic collection yet to one of the world’s most iconic department stores: Harrods. Nestled in the heart of Knightsbridge, Harrods has long...
Pepa London’s Royal-Inspired Collection Now on Display at Kensington Palace

Pepa London’s Royal-Inspired Collection Now on Display at Kensington Palace

Explore Pepa London’s exclusive children’s collection inspired by Queen Elizabeth II’s childhood dress, now on display at the Kensington Palace gift shop. We are beyond proud to announce a landmark moment for Pepa London — our...
An Afternoon of Elegance: Celebrating The Pepa London for Historic Royal Palaces Collection

An Afternoon of Elegance: Celebrating The Pepa London for Historic Royal Palaces Collection

A collection Inspired by the past, made for today’s little ones. Pepa London is proud to unveil a truly special collection: a limited edition collaboration with the independent charity Historic Royal Palaces. This exclusive range is...
Exclusive Q&A with Pepa González: On Creating a Royal-Inspired Collection with Historic Royal Palaces

Exclusive Q&A with Pepa González: On Creating a Royal-Inspired Collection with Historic Royal Palaces

When history and heritage meet timeless craftsmanship, something truly special is born. We sat down with Pepa González, founder of Pepa London, to talk about our exclusive collaboration with the independent charity Historic Royal Palaces,...
The Royal Inspiration Behind Our Capsule Collection: Pepa London for Historic Royal Palaces

The Royal Inspiration Behind Our Capsule Collection: Pepa London for Historic Royal Palaces

At the heart of the new Pepa London for Historic Royal Palaces collection lies a story of heritage, craftsmanship, and the quiet elegance of royal childhood, all brought to life through one of Britain’s most extraordinary...
Vintage Sporting Inspirations

Vintage Sporting Inspirations

This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing...
Timeless Elegance: Vintage Inspirations at Pepa London

Timeless Elegance: Vintage Inspirations at Pepa London

At Pepa London, we weave vintage inspirations into every piece we create, vintage styles remain relevant in modern fashion with their timeless elegance and nostalgic charm. By celebrating classic craftsmanship, we elicit a sense of...