In Focus

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way.

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Vintage Sporting Inspirations

This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing...

Timeless Elegance: Vintage Inspirations at Pepa London

At Pepa London, we weave vintage inspirations into every piece we create, vintage styles remain relevant in modern fashion with their timeless elegance and nostalgic charm. By celebrating classic craftsmanship, we elicit a sense of...

The Intarsia Striped Whale Jumper, a Pepa London Icon

At Pepa London, we’re proud to create timeless pieces that capture the innocence and joy of childhood - and few styles embody this more than our Whale Intarsia Striped Jumper, famously worn by Prince George....

The Inspiration Behind Our Sailing Escapades Collection

Our new Sailing Escapades collection is a perfect symphony of traditional British Mariner style, thoughtfully reimagined for the modern adventurer. Drawing inspiration from the golden age of seaside exploration, this collection blends timeless nautical silhouettes...

A Heritage Touch: Liberty Prints for Spring/Summer 25

We’re delighted to introduce Liberty Fabrics into our Spring/Summer 25 collection, with their signature British prints woven through our newborn line and select toddler pieces. At Pepa London, British heritage is at the heart of...

The Spring Collection 2025

As the days grow longer and the first blossoms bloom, we welcome the season of renewal with our latest British Spring Collection. Inspired by the enchantment of storybook gardens and the charm of classic storytelling,...

The Art of Floral Design: Inspiration Behind Our Latest Fabrics

Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...

Celebrating Eid: Styling Tips, Traditions, and More with Fashion Blogger @OnlyDila

We sat down with Dila to find out all about Eid, how Dila and her family celebrate traditions, her top styling tips for the occasion and, and how family makes this time so magical.  What...

A letter from Pepa, Spring/Summer 25

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....